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Website
Design Testing
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Website
Design
In
the virtual world, the challenge of being noticed and establishing
productive engagement with web users is characterized by unique
challenges. Maximizing searchability is the first step towards
meaningful interaction, but what happens after users click onto
your website? They might be there to review your content/product
offerings or to perform at particular task, or some combination
of both endeavors. However, before even considering why they
are there, one must ask how they initially react to what they
see. If they are not immediately engaged by what they see, the
reality of alternative options is literally just a click away.
Given
the power of 'first glance' assessments in the virtual world,
maximizing the 'stopping power' of an introductory webpage is
an essential step in the path towards meaningful engagement.
When a visitor to your website responds to your introductory
page at a pre-conscious emotional level, he is more likely to
take a few moments to interact with the site content. These
initial few moments of contemplation coupled with user-centered
website design are necessary components in capturing attention
and cultivating consumer loyalty. V.E.R.T delivers the tools
to insure that your website engages attention at first glance,
as well as benefits from a user-focused design that anticipates
all your visitors' needs.
Webpage
Visual Design Testing
Whether
you business is solely virtual or exists in both virtual and
brick and mortar realms, your website is a vital marketing platform.
More specifically, your website's opening page should capture
attention and communicate brand identity towards the goal of
motivating visitor interaction with your content. Our V.E.R.T.
webpage design testing system evaluates the visual components
of your web page relative to the highest standards of effective
visual advertising:
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Stopping Power: A proprietary alogorithm, iMotions™
Emotion Tool®, is utilized to gauge the intensity of consumers'
immediate emotional engagement with a visual stimulus based
on eight distinct eye movements related to pupil dilation, blink,
and saccades.
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Visual Attention Map: Utilizing advanced eye-tracking
technology, consumers' visual engagement (associated with images,
product attributes, logo, etc.) is evaluated relative to the
desired communication hierarchy. Utilizing Spotlight™ and
Highlight™ tools, visual engagement is evaluated both in
terms of the strongest Attention Points, as well as with respect
to specific areas of interest that may not qualify as primary
Attention Points, but could play an important role in messaging.
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Messaging Strength: Are intended marketing messages communicated
effectively?
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