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VERTual
Tools
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Accuracy
of analysis is foremost dependent upon the reliability of the
data collection process. Much is assumed by the time an analyst
begins the data evaluation process, namely that the fielding
of the study has been executed with the highest standards of
quality and data integrity. An ideal strategy to insure that
these quality measures are in place is to have direct control
of each step of the research process. Through our parent company,
CRG Global Inc., "VERT tested" delivers
a guarantee of this type of direct supervision and accountability
throughout the execution of your research study.
Our
state-of-the-art eye-tracking labs are geographically dispersed
across eleven major US markets guaranteeing that your study
is not biased by regional attitudinal differences. Our testing
sites benefit from uniform lab set-ups and trained specialists
adhering to standardized testing protocol. This standardization
of testing environment and protocol is particularly important
when measuring biometrics such as eye movement. As a further
quality standard, control constraints are in place to recognize
and clean data for outliers.
In
addition to our eye-tracking labs, we have access to an extensive
portfolio of research techniques and a proprietary on-line panel,
Datatelligence Online, that insure that the test design for
your project will benefit from the optimal evaluation methodologies
that compliment the VERT methodology to address
all your research needs.
Please visit our testing tool box section to learn more about
the breadth of our research services.
VERT
Testing
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12
geographically dispersed eye-tracking labs in 12 major US markets,
as well as 2 portable units
CRG
Global Inc. Complimentary Research Services
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Mall intercepts - Home-use testing
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On-line testing - Product usage testing
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Pre-recruiting - Food and beverage testing
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Focus groups - Sensory testing
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In-depth interviews - Fragrance testing
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One-on-one interviews - Concept testing
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Custom survey design - Culinary and restaurant research
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Multi-lingual testing
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