VERTual Insights

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Our Approach

In order for any marketing message to be consistently persuasive, its moving parts must be cohesive, each, not only encouraging meaningful recall, but also effectively contributing to the intended broad marketing image.

At The VERT Group, we approach visual marketing material design and execution (packaging design, website design, print ads, commercials, etc.) with the understanding that any form of advertisement must not only be the most effective it can be individually, but that it must meaningfully contribute to the overarching message of the marketing campaign.

By utilizing advanced non-intrusive eye-tracking studies, complimented with traditional attitudinal research methodologies, we are able to paint a detailed picture of consumer response to visual stimuli from pre-conscious emotional reaction to cognitive deliberation. After all we are neither slaves to our emotions or purely rational in our selection process. It is at the meeting of these mind processes that our decisions are made. By having the tools to focus our expertise on this intersection of emotions and rational thought, VERT analysis provides an unprecedented view of consumer perceptions: one that not only discovers their feelings, but also opens a window into the emotions they cannot articulate.

Please visit our "VERT Tested" section to learn more about our proprietary evaluation system.

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