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VERT
Tested
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Our
VERT approach utilizes a proprietary scoring system
(VERT Score) to assess the effectiveness of your
visual marketing materials and designs. Your materials will
be evaluated on key components of successful visual marketing
design including:
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Stopping Power: A proprietary alogorithm, iMotions™
Emotional Tool®, is utilized to gauge the intensity of consumers'
immediate emotional engagement with a visual stimulus based
on eight distinct eye movements related to pupil dilation, blink,
and saccades.
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Visual
Attention Map: Utilizing advanced eye-tracking technology,
consumers' visual engagement (associated with images, product
attributes, logo etc.) is evaluated relative to the desired
communication hierarchy. Utilizing Spotlight™ and Highlight™
tools, visual engagement is evaluated both in terms of the strongest
Attention Points, as well as with respect to specific areas
of interest that may not qualify as primary Attention Points,
but could play an important role in messaging.
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Messaging
Strength: Are intended marketing messages communicated effectively?
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Stand-out
Power (Shelf Pop): Our proprietary Attensity Value and life-size
Shelf Set are used to assess attractiveness of visual design
for consumers in a competitive environment.
"VERT
tested" is not only a guarantee that your packaging design,
website design, print ads, or other visuals materials have been
assessed against the highest criteria of marketing effectiveness,
but that your test is conducted with uncompromising quality
standards in fielding and data processing. Through our parent
company, CRG Global Inc., we own and control every step of our
testing process. CRG's expansive research solutions provide
us with a full range of techniques to select from to best achieve
the goals of your research (please visit our VERTual Tools section
to learn more about the breadth of research techniques at VERT's
disposal).
Especially
noteworthy in terms of our testing capabilities is the fact
that we are the only Company in the US that can aggregate eye-tracking
data from across multiple geographically disbursed testing centers,
thereby ensuring our analysis of national advertising initiatives
is not biased by regional attitudes or sensibilities.
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