Smart Screen Concept Testing

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Smart Screen Concept testing is an ideal and cost-effective approach to narrowing down a field of packaging design concepts by presenting your target consumer with a selection of visual packing design concepts in order to determine which one(s) benefit from the strongest emotional reaction and visual engagement. Our advanced iMotions™ Emotion Tool® assesses immediate emotional response ("stopping power"), with our unique Visual Attention Maps taking the presentation of visual engagement parameters to the next level by not only reflecting respondents' visual glancing pattern, but through use of a unique Spotlight™ Tool, delivering Attention Points that clearly designate what areas of a visual stimulus garner the greatest notice. Additionally, areas of interest that may not fall into the set of primary Attention Points can be examined with a Highlight™ Tool, thereby expanding the scope of analysis we can provide about your design elements.

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