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Datatelligence
Online™
Panel
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Online
surveying is no longer the future of market research, it is
the present. Nonetheless, while it is well understood that the
Internet is an effective channel for reaching consumers, when
the goal is to receive meaningful and reliable information from
consumers online, the Internet is wrought with challenges; especially
when it comes to recruitment methods that grow and maintain
online panels without compromising the quality of participation.
Our
proprietary Datatelligence panel has established itself as a
standard of exceptional quality in the realm of online communities.
Through the use of innovative recruiting methods, eligibility
for participation in the Datatelligence community is highly
selective, with panel management adhering to stringent quality
control measures:
- Our Datatelligence community is 420,000 members strong, with
100% of panel members residing in the United States, making
it one of the largest panels of active geographically dispersed
U.S. members.
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Membership growth hovers around 10,000 new participants a month,
with 50% of new members recruited through face-to-face invitations.
To date, over 200,000 community members have been recruited
through personal face-to-face interactions. Our panel is
the only one in the world that benefits from this level of initial
personal interaction with community members.
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An online version of our proprietary Confidata Validation System
has been in place from the onset of panel creation. This validation
system has been in use for our mall intercept interviewing for
over a decade and has been adapted to meet the specific quality
control needs of online communities including time tests (for
the entire questionnaire or individual questions) , as well
as logic traps within the screener and/or questionnaire of each
interview. A majority of established online panels did not have
recruitment quality standards in place well into panel build
up, thereby putting into question the reliability of participant
feedback.
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Each member of our Datatelligence community is actively monitored
through several metrics that are continuously maintained to
insure the reliability of collected data. Monitored metrics
are used to eliminate potential satisficers and speeders. If
substandard survey participation behavior is identified, the
community member in question is immediately quarantined.
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Datatelligence adheres to the recommended online research guidelines
set by CASRO and MRA, as well as has qualified for TRUSTe certification.
To
speak with a panel expert about why Datatelligence Online™
is the solution for your next online study, please contact sales@datatelligence.com
or call 386-677-5644. Please
also ask about Datatelligence's developing mobile phone panel
which is currently 9000 members strong and growing at a rate
of 3000 new panelists a month.
Website:
www.datatelligence.net
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