Cover Design Testing

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Book and Magazine Cover Design Assessment

While the Internet has drastically reshaped the distribution model for books and magazines, the visual dimension of book and magazine covers continues to play a significant role in the perusing process that leads to purchase. This dimension is particularly noteworthy among purchasers whose decision making process occurs at the point of purchase. Whether browsing through a local bookstore, scanning recommendation on a favored website, or glancing across magazines at the checkout stand, emotional engagement and meaningful visual attention are integral to the selection process.

At VERT, we have designed a cost-effective methodology that delivers strategic recommendations about book and magazine cover design. Advanced eye-tracking technology and a unique algorithm, iMotions™ Emotional Tool® are utilized to gauge consumers' immediate emotional engagement with a book or magazine cover. State-of-the-art Visual Attention Maps that identify consumers' Attention Points™ also are examined to evaluate whether key messaging elements in the cover design are receiving strong visual notice. Self-reported impressions about communications and intent complete the picture. Our exclusive VERT score evaluation system will provide actionable insights about your cover design options individually and relative to one another to give you the confidence that your final choice of cover design benefits from the most persuasive attributes.

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