About The VERT Group, Inc.

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The VERT Group, Inc. utilizes state-of-the art non-intrusive eye-tracking technology and the exclusive iMotions™ Emotion Tool® to provide unrivalled understanding of consumer response to visual stimuli from a pre-conscious emotional stage to conscious visual engagement. Our VERTual insights deliver actionable strategic recommendations that maximize the attention-capturing quality and persuasiveness of your marketing and advertising initiatives.

Randall Baker is president of The VERT Group, bringing over twenty years of entertainment market research acumen to the state-of-the-art innovative VERT research methodology. Before joining The VERT Group, Randy was Executive Vice President of Research and Analysis at Nielsen NRG, as well as President of First Movies, an international entertainment market research company. He has worked with major global entertainment companies including the Walt Disney Company, Sony Pictures, Warner Bros., Twentieth Century Fox, Universal Pictures, MGM and Paramount Pictures. By approaching the fragmented marketplace as an opportunity for successful niche marketing through consumers' emotional affinities to products, Randy has collaborated with clients to develop successful targeted marketing campaigns across the movie product life cycle from theatrical release to DVD packaging. His expertise extends to concept testing, advertising strategy, marketing material evaluation and recommendation, focus groups, Internet advertising efficacy testing, and tracking studies. "In a multi media world inundated with information, successful communication demands a persuasive, consistent and contagious message that emotionally engages the target consumer. VERT's cutting edge research methodology elevates the potential for emotionally effective marketing strategy to the next level."

Susan Morris is a Vice President/Senior Analyst of The VERT Group specializing in Brand Communications (Advertising, Packaging, POP, Equity, New Product Development, and Internet Research) for Consumer Packaged Goods, Retail and Automotive Industries. Susan's experience extends from more than 20 years of quantitative/qualitative research. Prior to joining The VERT Group, she held senior level positions at Millward Brown International, Sears Roebuck & Company, PepsiCo, and Kraft Foods. Susan has extensive experience in brand development and growth, successful marketing communications, interactive research, multicultural, consumer research methodology development as well as youth marketing. She has worked and partnered with major global corporations such as: SC Johnson, ConAgra Foods, Quaker Oats, Frito Lay, Tropicana, General Motors, Sara Lee, Keebler, Disney Interactive and H&R Block on complex Advertising and Brand Equity research programs. Susan is an active member of the Society of Industry Leaders.

Marjan Massoudian is a Vice President/Senior Analyst of The VERT Group with extensive market research experience in the entertainment industry having worked as a senior analyst with Nielsen NRG and First Movies, an international entertainment market research company. Her clients included Walt Disney Company, Universal Pictures and Sony Pictures. Marjan specializes in concept testing, marketing strategy development, marketing material evaluation and recommendation, Internet advertising efficacy testing, and focus groups. She has also designed and developed a proprietary on-line research tool for media planning through niche segmentation. ________________________________________________________________________